Create Products with Asaf
Since 2010, I have been passionately building products that harness the power of technology to solve real-world problems. My journey began with a background in software development, where I fell in love with creating impactful solutions.
What drives me is the opportunity to work with exceptional individuals and teams while unlocking transformative value for customers through innovative product experiences.
About My Work
Fiverr (NYSE: FVRR) is the largest online marketplace for digital services. It connects millions of businesses with top talent worldwide. I started in the business unit as the tech vertical lead and was promoted to lead the creation of a new product for long-term, flexible relationships.
Via Transportation develops innovative solutions for on-demand and pre-scheduled transit powered by the world's most advanced technology. I worked as a full-stack developer in the B2B expansion and rider teams. I was lucky to be a part of an exponentially growing company and build the first version of the company's 2nd bestseller from end to end.
Apono is a permission management automation platform that provides 'just in time' access to cloud assets, DBs, K8s clusters, and more. I worked with the co-founders, Ofir and Rom, to set their first go-to-market principles.
Arbox is an all-in-one platform for fitness and wellness businesses. The platform offers a robust CRM system, an easy-to-use payment mechanism, and many other tools to engage customers and grow the business. At Arbox, I led a product-led motion, enabling self-service for business owners and staff members.
Cycode is an application security posture management (ASPM) that provides a complete ASPM platform that scales and standardizes developer security. I worked with the product team to identify product expansion opportunities.
My journey started in the Israeli Air Force, where I built products from the ground up and fell in love with harnessing the power of technology to solve real-life problems.
I completed a Computer Science degree in 2015 and an MBA in Entrepreneurship & Technology in 2019. I took many courses to grow my professional skillset, including Advanced growth strategy and Mastering product management at Reforge.